Keep It Hooch

What Is Hooch?

Hooch is the good-time, no stress, original alcoholic lemon brew.

It began life in the 90s – totally shaking up the scene. Relaunched in 2012, it’s a classic still beloved by its original drinkers, whilst a new generation of ravers and misbehavers have fallen for that iconic Hooch zing.

Powered by the same values and beliefs that made Hooch a 90s classic, we continue to deliver great tasting, easy drinking liquids to those looking for outrageously refreshing good times. With humour as sharp as our lemons and an attitude as easy going as our liquids, you can’t go wrong with Hooch.

Brand Timeline

1995

Hooch first launched, as Hooper’s Hooch Alcoholic Lemonade. At its peak, 2.5 million bottles of Hooper’s Hooch were sold each week in Britain, and it was the market leader for alcopops with up to 70% of the market.

1995

2002

After fuelling partiers for seven years and becoming a nightlife stable, Hooch was discontinued.

2002

2012

Following a ten-year hiatus, Hooch was re-launched by Global Brands, under licence from MolsonCoors (UK) as Alcoholic Lemon Brew with new added flavours of Orange, Blackcurrant, and Apple.

2012

2014

This was the start of the Hooch and Keith Lemon collaboration with the "HOO’s for and OOOCH" campaign Hoo's For An OOOCH Hooch TV Advert - Click here to watch

2014

2015

"Find the H" campaign gave fans the chance to win 1000s of prizes from Hooch merch to a hang-gliding experience in Brazil Keith Lemon tries to find a hidden Hooch "H" - Click here to watch

2015

2016

Hoola Hooch was launched, adding a tropical twist to the Hooch range. By this time, Orange, Apple, and Blackcurrant had been discontinued. Hooch also teamed up with four Vine Stars for the "The Outrageously Refreshing" campaign, creating a comical music video in Mexico. Leslie Wai - Bottle Drop (Music Video) - The #OutrageouslyRefreshing Sound - Click here to watch

2016

2017

"Live the Hooch Life" campaign with the sponsorship of Boomtown festival and start of the Rakuten partnership.

2017

2018

"Just av an OOCH" campaign saw Hooch team up again with Rakuten TV to give fans the chance to watch films for free

2018

2020

Pink Hooch was launched. Reinventing pink drinks with the "Not Pretty in Pink" campaign, it soon became the most successful RTD launch of 2020.

In the same year, the "Keep it Hooch" campaign occurred. This activity rewarded ultimate Hooch fans with a membership in the super exclusive Il-Lemon-Ati, where they gained access to special merch, free stock and early access to new drinks.

2020

2021

Hooch spirits launched. Based on the classic and much-loved Hooch Lemon Brew, Pink Hooch, and Hoola Hooch, this awesome 37.5% ABV spirit trio introduced a Lemon Gin, Raspberry & Lemon Gin, and Mango & Lime Rum to the Hooch range.

2021

2022

Hooch kicked off the year by expanding its spirit range with the launch of Lime Vodka, making the citrusy spirit trio into a quartet.

As part of the “Keep it Summer” campaign and aim of reengaging with the comedy scene, Hooch became the sponsor of the Soapbox Stage at the Kendal Calling festival. As part of this sponsorship, Hooch is running a star search looking for aspiring comedians or cabaret acts to perform on the stage at Kendal and gain a spot on the official line-up.

2022