Keep It Hooch
What Is Hooch?
"Live the Hooch Life" campaign with the sponsorship of Boomtown festival and start of the Rakuten partnership.
Pink Hooch was launched. Reinventing pink drinks with the "Not Pretty in Pink" campaign, it soon became the most successful RTD launch of 2020.
In the same year, the "Keep it Hooch" campaign occurred. This activity rewarded ultimate Hooch fans with a membership in the super exclusive Il-Lemon-Ati, where they gained access to special merch, free stock and early access to new drinks.
Hooch spirits launched. Based on the classic and much-loved Hooch Lemon Brew, Pink Hooch, and Hoola Hooch, this awesome 37.5% ABV spirit trio introduced a Lemon Gin, Raspberry & Lemon Gin, and Mango & Lime Rum to the Hooch range.
Hooch kicked off the year by expanding its spirit range with the launch of Lime Vodka, making the citrusy spirit trio into a quartet.
As part of the “Keep it Summer” campaign and aim of reengaging with the comedy scene, Hooch became the sponsor of the Soapbox Stage at the Kendal Calling festival. As part of this sponsorship, Hooch is running a star search looking for aspiring comedians or cabaret acts to perform on the stage at Kendal and gain a spot on the official line-up.